Revolutionising surveillance!

Orka Work, a dynamic job platform, recently experienced a significant surge in user registrations, signaling a need for strategic scaling. The project focused on expanding into the hospitality sector and introducing the 'Switch' feature to facilitate easy access to a variety of job opportunities.

Role
Lead Product Designer
Timeline
7 months, from Mar 2019 to Dec 2020
Core Responsibilities
Collaborated closely with UI/UX designers, developers, and brand strategists, fostering an environment of innovation.

The Challenge

Elevating Property Marketing through AI-Enhanced CCTV Surveillance.


This initial stage entailed in-depth exploration of the shortcomings inherent in traditional security camera setups, juxtaposed with the potential advantages stemming from the fusion of AI and cutting-edge computer vision technologies.

Project Assessment

Competitor Assessment

Low-fidelity user interface mock-ups

Feasibility sync wih engineers

Usability testing• Design System

High-Fidelity user interface mock-ups

Usable Prototype

Design Process

Design thinking methodology for design and agile and scrum from over all project.

Competitive analysis

Report

The aim of the survey was to understand user preferences, challenges, and expectations related to these solutions.

The report outlines key findings and recommendations based on the responses received.
Methodology:The survey was conducted online over a period of four weeks. A diverse pool of participants from various industries, including security professionals, facility managers, and decision-makers, responded to the questionnaire. The survey comprised a mix of closed-ended and open-ended questions, allowing for both quantitative and qualitative analysis.Key Findings:

Survey

Recommendations

Customization: 
Companies should offer solutions with varying levels of customization to cater to different user needs and IT environments.

Education: 
Address concerns about data privacy and security through clear communication and transparency about data handling practices.

Affordability: 
Consider pricing strategies that accommodate different budget sizes, particularly for smaller businesses.

Integration: 
Emphasize seamless integration capabilities with existing surveillance systems to ease the transition process.

Training and Support: 
Offer comprehensive training and support resources to help users maximize the benefits of AI-powered solutions.

Conclusion:
The survey underscores the growing awareness and interest in AI-powered surveillance solutions among professionals responsible for security and surveillance. Real-time alerts, accurate object detection, and ease of integration emerged as primary considerations. Addressing concerns related to data security and providing customizable options could enhance the adoption of these solutions across various industries. Companies that effectively address these needs are poised to shape the future of the AI-powered surveillance landscape.

Objectives

  1. Amplifying Visual Insights:Develop an AI-driven system that amplifies visual insights derived from CCTV camera feeds
  2. Instantaneous Alerts for Strategic Marketing:Implement real-time alerts to swiftly identify high-traffic zones, facilitating targeted marketing campaigns.
  3. Activation of Intelligent Marketing Triggers:Create responsive actions triggered by identified patterns to optimize marketing tactics.

  4. Data-Driven Visualization for Informed Decisions:Offer comprehensive data visualizations that drive marketing decisions tailored to specific mall areas.
  5. Enhanced ROI with Precise Marketing:Augment Return on Investment (ROI) by channeling marketing efforts according to AI-derived insights.
6. Personalized Customer Experiences:Leverage AI insights to deliver personalized experiences to mall visitors.
  6. Agile Marketing Strategy Refinement: Continuously monitor and recalibrate marketing strategies based on real-time intelligent inputs.

Structure overview

Till this point, the project had a solid idea and understanding about users and core functions of the application but no definite structure and functionality. 



The goal of this stage of the project was to organise and structure all the content from the research phase. Also, creating the basic flow forced to think about each step on the path of the users throughout the solution. The basic flow initially was created on paper and after was transferred in digital format.

Wireframes

Using the structure of the user flow, the wireframes were designed.

It helped to focus on the functionality rather than on visual appearance. The main screen of the application is the dashboard, where a user could find a Reports, Insights, Stats and heatmaps, live and for the day.

Moodboard

Style Guide

A style guide is more than a collection of fonts and colours

Design System

In order to keep experience intuitive on the project, the consistent design system was built.

Atomic principles were used in order to create all components of the project which could be used in the future development of the project like websites, new sections of the application or printables.

Final product

The core focus was on delivering a seamless user experience.

To achieve this, we adopted a minimalist and subtly illustrative design strategy. This approach not only facilitates effortless navigation but also adds an element of delight to the user's interaction. By combining these design principles, we ensured a user-friendly interface that effectively presents all data in a clear and organized manner.

Conclution

What did I learn?

Concluding the design of Sight marks a rewarding and challenging journey. Throughout its development, I've come to recognize the critical significance of thorough research. Creating a solution that caters to both active users relying on the application daily and passive users who analyze intricate data presented a formidable task. It was only through in-depth exploration of surveillance technology, coupled with extensive surveys, that the project truly crystallized into a valuable asset, offering genuine utility and insight to our user base.

Feel free to reach out

Drop me a line or give me a call

wahabzahidofficial@gmail.com

+44 7778 320595